Keep My Plan

The campaign, which includes digital ads, a microsite detailing the position, and a grassroots advocacy call to action focused on targeting MPs and ridings, launched April 5. To date, it has generated over 285 million impressions, and over 13,000 contacts have been made with over 270 MPs. Check out keepmyplan.ca and completetheplan.ca to learn more about our position and advocacy on this issue. We continue to elicit support from and engage various pharmacy, medical, allied health and payor and employer stakeholders to strengthen and broaden the reach of the coalition’s message.